By Chapin Brinegar Senior Manager of Instructional Design The field trainer may be the most underutilized role across the life sciences industry—and companies are suffering as a result. When successfully deployed, field trainers play a vital part in improving onboarding, developing new hires, and enhancing coaching and training for…
By Hollace S. Masino Instructional Designer Before going to graduate school for instructional design, I worked as a training facilitator for teachers in secondary and higher education. Evaluation was an important part of my job: I gave knowledge checks and surveys after trainings, and smiled at how satisfied participants…
By Jon Madden Managing Partner President and Chief Financial Officer The practice of applying game design concepts to learning situations—commonly called gamification—will continue as one of the most influential innovations shaping adult learning. However, some people are skeptical about gamification as a learning tool. Even those who use or…
By Julie M. Jones INSTRUCTIONAL DESIGNER You’ve been working on a project for months, developing precisely the right content and design to best impact your audience. But have you considered color? Colors do matter. Colors remind us, warn us, and protect us. They can even persuade us. We all…
By Jessica Meth Copywriter The role of a creative partner in the world of life sciences is to turn information into ideas that generate interest and capture the attention of audiences that include payers, providers, and patients. Over the past 15+ years, I’ve spent many hours reviewing data, brainstorming…
By Chapin Brinegar Senior Manager of Instructional Design In my experience, lack of reinforcement is one of the most common—and most detrimental—mistakes clients make when implementing trainings. You’d be surprised how many times I’ve seen a client spend hundreds of thousands of dollars on a learning and development initiative, but…
By Anne Rewey A recent ANA (Association of National Advertisers) and McKinsey study found that 89% of marketers feel continual training and skills development is essential for success. Even so, many corporations are unwilling to invest in the educational and training programs marketers need.1 In part, this training gap…
By Chapin Brinegar Senior Manager of Instructional Design Ever signed up for a training that sounded interesting and relevant—but then found your attention wandering? That’s happened to me plenty of times, and I imagine to most of you. Keeping learners’ attention is always a challenge in professional development. The…
By David O’Connell Copywriter When it comes to communicating a message, there may be no media quite as engaging as a well-created video. That’s why we at Encompass place such importance in the quality and variety of the video modules we create. It’s also the reason we’re particularly thrilled…
By Jon Madden Managing Partner President and Chief Financial Officer About a dozen years ago, I identified a gap in the way life sciences training was carried out. It seemed that training was accomplished in a “one and done” approach—a check-the-box event. Although quick, it didn’t seem to help…
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