By Hollace S. Masino Instructional Designer Before going to graduate school for instructional design, I worked as a training facilitator for teachers in secondary and higher education. Evaluation was…
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By Dale Bethea Project Manager To many, the role of a project manager—or PM—is something of a mystery. Our omnipresent involvement in projects can give the impression that we’re…
By Jon Madden Managing Partner President and Chief Financial Officer The practice of applying game design concepts to learning situations—commonly called gamification—will continue as one of the most influential…
By Jessica Meth Copywriter The role of a creative partner in the world of life sciences is to turn information into ideas that generate interest and capture the attention…
By Marian Mostovy Copywriter When I’m editing medical content for regulatory, physician, and sales professionals, I come across practices that just don’t cut it when it comes to the…
By Anne Rewey A recent ANA (Association of National Advertisers) and McKinsey study found that 89% of marketers feel continual training and skills development is essential for success. Even…
By Jessica Meth Copywriter In pharmaceutical writing, you must often customize your messaging platform for multiple audiences, including patients, providers, payers, and employers. Though writing for each presents unique…
By Marian Mostovy Copywriter As a long-time editor of medical communications, I review—or view—content written by a host of people from across the pharma world. That includes everything from…
By Anne Rewey Contrary to an all too popular belief, developing messaging is not a quick, ad hoc exercise that can be done over a cup of coffee or…
By Jon Madden Managing Partner President and Chief Financial Officer About a dozen years ago, I identified a gap in the way life sciences training was carried out. It…
