By Janne Backman CEO and Founder, J.F.B Consulting I believe my own experience as a sales rep demonstrates that when hiring, life sciences companies can benefit from focusing on…
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By Jim Kesslick Medical Writer For decades, cancer therapy comprised the standard triad of surgery, chemotherapy, and radiation. Recently, however, immunotherapy―the harnessing of a patient’s own immune system to…
By Julie M. Jones INSTRUCTIONAL DESIGNER You’ve been working on a project for months, developing precisely the right content and design to best impact your audience. But have you…
By Chapin Brinegar Senior Manager of Instructional Design In my experience, lack of reinforcement is one of the most common—and most detrimental—mistakes clients make when implementing trainings. You’d be surprised…
By Chapin Brinegar Senior Manager of Instructional Design Ever signed up for a training that sounded interesting and relevant—but then found your attention wandering? That’s happened to me plenty…
By Jon Madden Managing Partner President and Chief Financial Officer About a dozen years ago, I identified a gap in the way life sciences training was carried out. It…
