ASSOCIATE DIRECTOR OF EDITORIAL OPERATIONS AND STRATEGY

Gary Rosenthal

More than 30 years of marketing and communications experience make Gary an expert in merging traditional media with modern digital strategies. He brings to Encompass skills in producing campaigns and content that guide the user journey via audio, video, print, web, mobile, display, interactive, event, social media and content marketing. As a patient education and physician curriculum developer for pharmaceutical, medical and biotech companies, Gary honed his skills for developing targeted content to explain eloquently even the most complex subjects. With Encompass, he focuses on content strategy, development, production and editing.

Gary holds a bachelor’s degree in mass communications from Ithaca College.

What do you most enjoy about your work?

I love to learn and innovate! The thing I enjoy most about my work is learning something new every day and then teaching, explaining and passing on that knowledge to others. For my clients, this means I deliver the right message in the right channel to the right audience at the right time.

Hobbies

From music, photography and fishing to exotic pet breeding, I have many passions and pastimes that have turned into hobbies over the years. Sometimes we find our hobbies, and sometimes they find us. These days I take joy in small pleasures like gardening and cooking and, most of all, making memories with family and friends.