Laini brings more than 25 years of medical writing, editing, and proofreading experience to Encompass. Her jobs at both pharmaceutical companies and medical marketing agencies have allowed her to continually improve her expertise in writing all types of sales training materials including workshops, coaching kits, e-Learning modules, objection handlers and Q&A manuals, among others. Her background covers a multitude of therapeutic areas that span cardiovascular disease, depression, diabetes, HIV, migraine, oncology, osteoarthritis, osteoporosis, prostate cancer, rheumatoid arthritis, vaccines and women’s healthcare. She especially likes making complex information easy to understand for consumer or sales training audiences. She has an undergraduate degree in advertising and a master’s degree in biology.
What do you most enjoy about your work?
I enjoy working with other team members and clients to determine the goals of a communication and then working with our Instructional Design team to choose the best way to deliver information in an exciting and interactive format that engages learners. I also like learning about new therapeutic areas as well as combining my medical writing skills with new, constantly developing interactive delivery formats.
I love spending time with my son, going to the beach, attending plays, reading, relaxing in the sun, and birding.