By Jessica Meth Copywriter The role of a creative partner in the world of life sciences is to turn information into ideas that generate interest and capture the attention of audiences that include payers, providers, and patients. Over the past 15+ years, I’ve spent many hours reviewing data, brainstorming…
By Anne Rewey A recent ANA (Association of National Advertisers) and McKinsey study found that 89% of marketers feel continual training and skills development is essential for success. Even so, many corporations are unwilling to invest in the educational and training programs marketers need.1 In part, this training gap…
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