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Tips Archives - Encompass Communications & Learning

Turning Information Into Ideas

By Communicate, Learn

By Jessica Meth Copywriter   The role of a creative partner in the world of life sciences is to turn information into ideas that generate interest and capture the attention of audiences that include payers, providers, and patients. Over the past 15+ years, I’ve spent many hours reviewing data, brainstorming…

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The Secret to Writing for Payer Audiences

By Communicate, Learn

By Jessica Meth Copywriter   In pharmaceutical writing, you must often customize your messaging platform for multiple audiences, including patients, providers, payers, and employers. Though writing for each presents unique challenges, many writers find writing for payers (eg, commercial health plans, Medicare, Medicaid) the most complex. Having spent most of…

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Putting the Cap on 4 Common Writing Gaffes

By Communicate, Learn

By Marian Mostovy Copywriter   As a long-time editor of medical communications, I review—or view—content written by a host of people from across the pharma world. That includes everything from prescribing information to sales training materials to coupon offers. Here I share some perennially popular ways that people get confused…

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