The Secret to Writing for Payer Audiences

By Communicate, Learn

By Jessica Meth Copywriter   In pharmaceutical writing, you must often customize your messaging platform for multiple audiences, including patients, providers, payers, and employers. Though writing for each presents unique challenges, many writers find writing for payers (eg, commercial health plans, Medicare, Medicaid) the most complex. Having spent most of…

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Putting the Cap on 4 Common Writing Gaffes

By Communicate, Learn

By Marian Mostovy Copywriter   As a long-time editor of medical communications, I review—or view—content written by a host of people from across the pharma world. That includes everything from prescribing information to sales training materials to coupon offers. Here I share some perennially popular ways that people get confused…

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Hypertension: Resetting the Bar

By Learn No Comments

By Jim Kesslick Medical Writer   New guidelines from the American College of Cardiology and the American Heart Association Task Force released in November 2017 move the goalpost closer for the definition of hypertension. Let’s run through what to keep in mind when developing training and communications related to this…

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Encompass Receives Telly Award Gold

By Awards

By David O’Connell Editor   We’re pleased to announce that Encompass has been awarded Gold in the Non-Broadcast / Craft-Motion Graphics category by the 39th Annual 2018 Telly Awards for our video Communications Across Generations. The video explores how learning and communication styles are impacted by the era in which…

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Welcome to Encompass

By Communicate, Innovate, Learn

By Jon Madden Managing Partner President and Chief Financial Officer   About a dozen years ago, I identified a gap in the way life sciences training was carried out. It seemed that training was accomplished in a “one and done” approach—a check-the-box event. Although quick, it didn’t seem to help…

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