Encompass Awarded Aurora Gold

By Awards

By David O’Connell Editor   We’re thrilled to share that Encompass was awarded Gold in the Training/Educational: Interpersonal Skills category at the 2018 Aurora Awards Competition for our video “Communications Across Generations.” The Aurora Awards is a professional filmmakers’ recognition company that honors brilliance in film, video, and motion media…

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The Secret to Writing for Payer Audiences

By Communicate, Learn

By Jessica Meth Copywriter   In pharmaceutical writing, you must often customize your messaging platform for multiple audiences, including patients, providers, payers, and employers. Though writing for each presents unique challenges, many writers find writing for payers (eg, commercial health plans, Medicare, Medicaid) the most complex. Having spent most of…

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Putting the Cap on 4 Common Writing Gaffes

By Communicate, Learn

By Marian Mostovy Copywriter   As a long-time editor of medical communications, I review—or view—content written by a host of people from across the pharma world. That includes everything from prescribing information to sales training materials to coupon offers. Here I share some perennially popular ways that people get confused…

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Hypertension: Resetting the Bar

By Learn No Comments

By Jim Kesslick Medical Writer   New guidelines from the American College of Cardiology and the American Heart Association Task Force released in November 2017 move the goalpost closer for the definition of hypertension. Let’s run through what to keep in mind when developing training and communications related to this…

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