By Chapin Brinegar Senior Manager of Instructional Design In my experience, lack of reinforcement is one of the most common—and most detrimental—mistakes clients make when implementing trainings. You’d be surprised how many times I’ve seen a client spend hundreds of thousands of dollars on a learning and development initiative, but…
By David O’Connell Editor We’re thrilled to share that Encompass was awarded Gold in the Training/Educational: Interpersonal Skills category at the 2018 Aurora Awards Competition for our video “Communications Across Generations.” The Aurora Awards is a professional filmmakers’ recognition company that honors brilliance in film, video, and motion media…
By Marian Mostovy Copywriter When I’m editing medical content for regulatory, physician, and sales professionals, I come across practices that just don’t cut it when it comes to the abbreviations eg, ie, and etc. Here are some pitfalls and how to avoid them. 1. Inserting periods. You may have…
By Anne Rewey A recent ANA (Association of National Advertisers) and McKinsey study found that 89% of marketers feel continual training and skills development is essential for success. Even so, many corporations are unwilling to invest in the educational and training programs marketers need.1 In part, this training gap…
By Jessica Meth Copywriter In pharmaceutical writing, you must often customize your messaging platform for multiple audiences, including patients, providers, payers, and employers. Though writing for each presents unique challenges, many writers find writing for payers (eg, commercial health plans, Medicare, Medicaid) the most complex. Having spent most of…
By Marian Mostovy Copywriter As a long-time editor of medical communications, I review—or view—content written by a host of people from across the pharma world. That includes everything from prescribing information to sales training materials to coupon offers. Here I share some perennially popular ways that people get confused…
By Anne Rewey Contrary to an all too popular belief, developing messaging is not a quick, ad hoc exercise that can be done over a cup of coffee or during a weekly team meeting. Instead, impactful, sales-driving messaging requires a disciplined approach that starts with understanding the customer. When…
By Jim Kesslick Medical Writer New guidelines from the American College of Cardiology and the American Heart Association Task Force released in November 2017 move the goalpost closer for the definition of hypertension. Let’s run through what to keep in mind when developing training and communications related to this…
By Chapin Brinegar Senior Manager of Instructional Design Ever signed up for a training that sounded interesting and relevant—but then found your attention wandering? That’s happened to me plenty of times, and I imagine to most of you. Keeping learners’ attention is always a challenge in professional development. The…
By David O’Connell Copywriter When it comes to communicating a message, there may be no media quite as engaging as a well-created video. That’s why we at Encompass place such importance in the quality and variety of the video modules we create. It’s also the reason we’re particularly thrilled…
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