By Anne Rewey A recent ANA (Association of National Advertisers) and McKinsey study found that 89% of marketers feel continual training and skills development is essential for success. Even so, many corporations are unwilling to invest in the educational and training programs marketers need.1 In part, this training gap…
By Jessica Meth Copywriter In pharmaceutical writing, you must often customize your messaging platform for multiple audiences, including patients, providers, payers, and employers. Though writing for each presents unique challenges, many writers find writing for payers (eg, commercial health plans, Medicare, Medicaid) the most complex. Having spent most of…
By Marian Mostovy Copywriter As a long-time editor of medical communications, I review—or view—content written by a host of people from across the pharma world. That includes everything from prescribing information to sales training materials to coupon offers. Here I share some perennially popular ways that people get confused…
By Anne Rewey Contrary to an all too popular belief, developing messaging is not a quick, ad hoc exercise that can be done over a cup of coffee or during a weekly team meeting. Instead, impactful, sales-driving messaging requires a disciplined approach that starts with understanding the customer. When…
By Jim Kesslick Medical Writer New guidelines from the American College of Cardiology and the American Heart Association Task Force released in November 2017 move the goalpost closer for the definition of hypertension. Let’s run through what to keep in mind when developing training and communications related to this…
By Chapin Brinegar Senior Manager of Instructional Design Ever signed up for a training that sounded interesting and relevant—but then found your attention wandering? That’s happened to me plenty of times, and I imagine to most of you. Keeping learners’ attention is always a challenge in professional development. The…
By David O’Connell Copywriter When it comes to communicating a message, there may be no media quite as engaging as a well-created video. That’s why we at Encompass place such importance in the quality and variety of the video modules we create. It’s also the reason we’re particularly thrilled…
By David O’Connell Editor We’re pleased to announce that Encompass has been awarded Gold in the Non-Broadcast / Craft-Motion Graphics category by the 39th Annual 2018 Telly Awards for our video Communications Across Generations. The video explores how learning and communication styles are impacted by the era in which…
By Jon Madden Managing Partner President and Chief Financial Officer About a dozen years ago, I identified a gap in the way life sciences training was carried out. It seemed that training was accomplished in a “one and done” approach—a check-the-box event. Although quick, it didn’t seem to help…
©2021 Encompass Communications and Learning, Inc.
