Though this company has a very strong training presence for field-based employees, they had no consistent training approach to marketing. In fact, each business unit (5 total) was doing things a little bit differently.
Encompass conducted an internal audit to gather information on current training methods, including interviews with existing employees and analysis of marketing team operations. From there, Encompass created a formal marketing curriculum.
Once all topics were identified, we utilized the iEAR® approach to develop training materials for each phase of the curriculum. We are developing a range of materials including videos, eLearning courses, live workshops, manager resource guides, and touchpoints to create not just a marketing curriculum but a cultural shift in how marketers think.
This initiative is currently ongoing.