In this post, Encompass’s Senior Director of Media Production Mary Barlow examines how to better engage business and marketing audiences through stories and provides insights on the 7 components of good storytelling.
By Hollace S. Masino Instructional Designer Due to COVID-19, remote work remains a necessity for many, not a choice. That said, it may surprise you to learn that according to a survey conducted by Global Workplace Analytics, a research and consulting firm, 76% of the workforce wants to continue to…
By Dale Bethea Project Manager To many, the role of a project manager—or PM—is something of a mystery. Our omnipresent involvement in projects can give the impression that we’re subject matter experts. Over the past 10 years, I’ve been asked many times by clients to explain the rationale behind…
By Marian Mostovy Copywriter When I’m editing medical content for regulatory, physician, and sales professionals, I come across practices that just don’t cut it when it comes to the abbreviations eg, ie, and etc. Here are some pitfalls and how to avoid them. 1. Inserting periods. You may have…
By Jessica Meth Copywriter In pharmaceutical writing, you must often customize your messaging platform for multiple audiences, including patients, providers, payers, and employers. Though writing for each presents unique challenges, many writers find writing for payers (eg, commercial health plans, Medicare, Medicaid) the most complex. Having spent most of…
By Marian Mostovy Copywriter As a long-time editor of medical communications, I review—or view—content written by a host of people from across the pharma world. That includes everything from prescribing information to sales training materials to coupon offers. Here I share some perennially popular ways that people get confused…
By Anne Rewey Contrary to an all too popular belief, developing messaging is not a quick, ad hoc exercise that can be done over a cup of coffee or during a weekly team meeting. Instead, impactful, sales-driving messaging requires a disciplined approach that starts with understanding the customer. When…
